This week saw Business Insider report on a stunning virtual land sale. The sale over on Decentraland – a digital marketplace – set a record price for the sale of a virtual real estate asset. The previous record reported by BI was a smidge over $900K, but this recent sale saw the purchase clock in at an eye opening $2.34 million.

And what do you get for that outlay? According to the report, quoting Tokens.com, the sale purchased a “116 parcel estate in the heart of the Fashion Street district” of Decentraland. A virtual neighborhood aimed at the “digital-fashion industry”.

The 116 parcel purchase is equivalent to a real world purchase of 6090 square feet. As BI notes that equates to about $400 per square feet, compared to $1200 per square feet for a real world purchase in a city like San Fran.

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